New York time$10K MRR by Dec 15$16K by Dec 31$18K to $22K by Feb 1
90-day operating plan · Nov 9, 2026 to Feb 6, 2027 · all times New York (ET)
How Avalanche runs for the next 90 days
Leads come in all day from ads, cold calls, cold email and DMs. Every lead gets a reply fast, gets booked with whichever closer is on, and starts a 10-day trial. The trial's job is to win the day-8 upgrade to a monthly plan.
Sales (people)Build and ads (people)AI agentsOwn hours, any timeStarts later
What's happening at
10:00 AM
Closer on calls
Next up today
Tap any block
See who does what, and what they hand off
Every block on the grid opens here: the task, what done looks like, and who gets it next.
The machine
Every lead takes the same 7 steps
Step 5 is the whole business: a trial that books real estimates, then an upgrade call on day 8, before the trial ends. Tap a box for the rules.
Tap any box
The rule for each step
Who owns it, how fast, and what has to be true before it moves on.
MRR targets
From $0 to $18K+ in 3 phases
Targets, not results
Assumes 10-day trials, 60% of trials becoming monthly clients, an average client of about $1,050 a month and no cancellations before January.
Where booked calls come from
5 channels, one target: 16 to 19 booked calls a week
Each line's thickness shows how many booked calls a week that channel is expected to bring in. Tap a channel to see who runs it, when, and how much goes out.
Live from Nov 9Starts Nov 16Booked-call targets, not results. Trial targets (3 to 5 a week) stay as the floor.
The content engine
One video becomes a week of posts and new ads
Same every week
The weekly rhythm
The daily grid repeats. These are the things that happen once a week, on the same day, so nobody has to ask.
Draw this on the board
Avalanche in one picture
3 markers: dark = sales, blue = build, light = AI
1 · Fill the calendar
16 to 19 booked calls a week
Meta ads, with AIVY texting every lead in 60 seconds
Martin: cold calls, 8 AM to 12 PM
Evan: cold email, replies within the hour
Arsalan: 30 cold DMs a day from Nov 16
Sasha posts daily, Victor edits reels on weekends
2 · Close
3 to 5 trials started a week
Joe: 9 AM to 12 PM (Thu to 3 PM)
Sean: 12 to 7 PM, Mon, Tue, Wed, Fri
Ava: Thursday 3:30 to 6 PM
Book the kickoff and day-8 calls on every close
Sebastian audits every call 30 minutes before, and reviews every recording
Thursday: Joe 9 AM to 3 PM, Ava 3:30 to 6 PM. Sean is off. Ava: freelance clients 9 AM to 1 PM, day-5 calls 1 to 2, kickoffs 2 to 3:30 PM every weekday.
The 3 phases
Nov 9 to Dec 4: launch the trial machine. 3, 4, 4, then 5 trials a week.
Dec 5 to Jan 2: convert, push the prepay, $10K MRR by Dec 15.
Jan 3 to Feb 6: keep clients and pre-sell spring trades.
The 3 rules
No trial starts without a success target, CRM access and a booked day-8 call.
Every lead gets a reply in 60 seconds. No hand imports.
Ads launch on Mondays only. Ava answers every approval within 24 hours.
Before you print itCristian's Mon to Thu hours (about 2 to 6 PM) come from Ava's sketch. Usman, Arsalan and Miklós set their own hours. Their blocks show what has to be done by when, not when they sit down.Ava's kickoff calls sit at 2 to 3:30 PM so a client who pays in the morning can kick off the same day and go live the next business day.Ava's freelance block (9 AM to 1 PM, about 18 hours a week) fits about 4 clients at 4 hours each. Past 4 clients, add hours or raise prices.Martin moves to 8 AM to 12 PM once Arsalan's new-trade lists are ready. Cristian adds Fridays 2 to 4 PM. Cold DMs start Nov 16. Sasha posts every day from Nov 9, and Victor edits reels on weekends.Sean's hours are waiting on his confirmation. MRR figures are targets from the 90-day plan, not results.